Enhancing Syngenta’s global digital presence with custom enterprise websites

Über den Kunden

Company Name
Standort
Switzerland
Unternehmensgröße
56,000+ employees
Industrie

Syngenta Group is a global agriculture technology leader based in Switzerland and operates in more than 90 countries. The company has four business units that provide farmers with agronomic products and tech services to resolve farming challenges, increase crop yields, and protect natural resources.

Enhancing Syngenta’s global digital presence with custom enterprise websites - top image - left - Lemberg Solutions
Enhancing Syngenta’s global digital presence with custom enterprise websites - top image - right - Lemberg Solutions

The challenge

Syngenta Group first came to Lemberg Solutions with a time-sensitive request. They wanted a custom Drupal website to present the company’s financial results and press releases for an initial public offering (IPO). 

After successfully launching their Syngenta Group website, the client also entrusted our team to upgrade their main corporate website. It is one of the primary channels of communication with farmers globally, and yet, their website on Drupal 8 was no longer dynamic or easy to maintain. 

While working on both projects, we had to:

Ensure consistent design and functionality across the two corporate websites
Syngenta Group wanted their websites to share a similar set of custom-made web components. However, each site must also include unique functionality according to its business purpose.
Reduce the dependency on third-party services for content management
For years, Syngenta content managers used third-party services to upload their corporate content to the website. This process took much longer than if they had managed their content directly from their admin panel.
Migrate all data without disrupting the user experience
During the modernization of the websites, the current content and users had to be transferred to the new platforms. It was extremely important that all existing email subscribers could continue to receive notifications about new press releases and that new users could easily subscribe to the same feature.
Find a reliable and secure hosting solution
Syngenta Group was also seeking advice on hosting options to ensure its platforms can handle increased user traffic.

Delivered value

Сorporate websites adapted for desktop, mobile, and tablet users
Lemberg Solutions developed the Syngenta Group website from scratch and upgraded the existing corporate website, and both of them are easy to navigate across many devices.
Simplified content moderation
Now, Syngenta’s content managers can easily upload, edit, and publish content directly on their websites following the guidelines from our team.
Improved page performance and SEO
Desktop loading speed decreased by 65%, while mobile loading time reduced by 70%.
Uninterrupted and secure user experience
Our team migrated all data to the new platform with no disruption for current users: they continued to receive notifications about new content releases as usual. Meanwhile, new subscribers can sign up for press release alerts through a fully GDPR-compliant system.
Enhancing Syngenta’s global digital presence with custom enterprise websites - bottom image - left - Lemberg Solutions
Enhancing Syngenta’s global digital presence with custom enterprise websites - bottom image - right - Lemberg Solutions

Solution

Lemberg Solutions delivered two websites for two different Syngenta’s business units, built on the latest Drupal version. Both websites share a similar design and web components, though there are some distinctions. 

  • Syngenta Group website

We had to deliver this website from scratch within two months, skipping the discovery phase. As it was aimed for global outreach, with a special focus on the Chinese market, Lemberg Solution implemented multilingual support (English and Chinese). Over time, at the client’s request, it evolved into two separate language-specific websites. 

To increase capacity and ensure stability during high user loads, we connected the website to the Upsun hosting solution. Being an Upsun (formerly Platform.sh) partner, Lemberg Solutions knew the capabilities of this PaaS provider and that it was the best fit for Syngenta Group. Later, our client confirmed their effectiveness. Besides Upsun, some data hosting is done on the Cloudflare side, which allows the website to operate in China.

  • Main corporate website

For their main corporate website, we reused the same custom components as for the Syngenta Group platform, and also enhanced two specific components. 

First, our engineers rebuilt a form for procurement and finance operations, which now supports 18 languages. Users can easily submit their personal data and requests related to registration, qualification, or purchase orders.

The next component was an overhaul of the career section. Our developers made an integration with a recruiting service to display all current vacancies directly on the website. This integration simplifies job applications, allowing users to view and apply for vacancies instantly.

Also, we provided manuals on how to operate in the CMS: upload media at the highest possible quality without impacting page performance, manage content, create new pages, and maintain existing ones. 

Lemberg Solutions team continues its cooperation with Syngenta Group, expanding the functionality of their websites and ensuring their security. 

Technologien
Drupal 10
Upsun (formerly Platform.sh)

Lemberg Solutions impressed me with their expertise, communication skills, and flexibility. They adapted well to our changing deadlines and specifications and maintained high development and testing standards throughout the process. I highly recommend their services to anyone seeking a professional and efficient web development company.

Barbara Bekalska
Senior Digital Manager at Syngenta Group
Barbara Bekalska - Global Digital Manager at Syngenta Group - Lemberg Solutions

How they work

Enhancing Syngenta’s global digital presence with custom enterprise websites - How it works - Lemberg Solutions
Content and user management tools
Content managers can quickly and independently create and edit pages directly through the admin interface. They can schedule publishing for a specific time and date. To prevent errors, content managers now receive a notification before content is published or scheduled.
Fast search feature with autocomplete and spell check
The website’s search is fast and intuitive, offering suggestions and typo correction to help users spot information quickly.
WCAG 2.1 AA compatibility
Integrated accessibility service ensures that the websites meet WCAG 2.1 AA standards, making content easy to access for all users.
Company news alerts
Users can easily subscribe to company news and press release alerts to receive timely updates.

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Andrii Oleksa - Project Manager - Lemberg Solutions
Andrii Oleksa
Projektmanager

Andrii ist Projektmanager mit einem technischen Hintergrund in der Informatik und praktischer Erfahrung in der Umsetzung komplexer Software- sowie Hardware-Software-Projekte. In den letzten fünf Jahren hat er mehr als 20 Projekte in verschiedenen Bereichen erfolgreich umgesetzt, darunter E-Mobilität, Energietechnologie, Digitaltechnik und Embedded-Systeme.